Everyone has an interest, and just about everyone has a blog. There are blogs about raising children, blogs about fashion, blogs about music, blogs about photography, blogs about 18th century French eco-friendly wood instrument making and so on. If there is a niche, there is a blog about it.
That being said, not all blogs are created equal. Most are a boring exercise in supreme narcissism, blogs were selfies before selfies existed. Only every now and then do you come across a blog that is truly insightful, endearing, informing and entertaining…enter the Candy Gurus. When it comes to the niche of candy blogging, we’re not sure if there is anyone out there doing it better than these two guys, Matty and Jonny. We can’t stress to you enough that if you love candy and you love to laugh, then you need to bookmark and follow this blog.
Fortunately for us at Temptation Candy and for all the other Candy Lovers out there, Matty and Jonny agreed to sacrifice a bit of their candy reviewing time to answer a few questions for an interview. So let’s dispatch with the intros and the small talk, if you take some time to read the interview below we are confident you’ll be informed and entertained!
How did you two meet? When did you two start Candy Gurus?
Jonny: We met a loooong time ago, probably in grade school. But we didn’t end up being friends until college, where we both attended UCSC. We had/have a common interest in playing guitar, and everything went from there. We lived together in San Francisco after school and realized we both loved candy. We were poor, so we didn’t buy a lot, but there was usually a tub of Red Vines (with the lid off so they could age) and some Haribo about. As you can imagine, that was a sure fire chick magnet. That was sarcasm, just to be clear.
We started Candy Gurus in 2008 or 2009, after going back and forth about what “it” should be: candy makers, candy sellers, or candy reviewers. We both have pretty cool day jobs in the tech biz/arts, so….we settled on reviewing. The main focus was to get free candy.
Matty: Part of the impetus to start was that we read other candy reviews and saw early YouTube videos of people reviewing just saying the most benign things. Honestly, they were a bit boring. And no one was reviewing the best stuff on the market, like Haribo gummies, which at that point were not easy to find or terribly popular in the US. So we thought we were doing our duty, and candy lovers a service, by writing heart-felt, semi-lame, not to be taken too seriously reviews.
Did you ever think Candy Gurus would last as long as it has?
Jonny: I’m not sure WHAT we thought. At first it was hard to get candy makers to look at us as legitimate, but for whatever reason, that changed pretty quickly. I like to think it’s due to our uniquely salty perspective, but it’s probably just because we’re so damn good looking.
Matty: Uh no. I mean he’s right, we ARE dashing. But we didn’t have a true end game here when we started. No exit strategy, if you will.
Is there any particular reason you guys started the site besides your love for candy?
Jonny: No. Aside from our kids (and I suppose our wives), I’m not sure there’s anything I love more than candy. Maybe music. It goes kids>music>candy>wives. Sorry ladies. But it’s really super true: to this day, I get excited trying at new candies. I even like just LOOKING at colorful candy. It makes me feel good.
Matty: Well I like whiskey a lot these days. And pizza. I’m always hitting my self for not starting a freaking pizza blog.